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DTTAM´24 - Digital Tranformation in Tourism Activities Management


The World Tourism Organization characterizes the tourist destination as the fundamental unit where the complex tourist activity takes place.

In the information society, technologies play an important role in bringing tourists to tourist destinations. The way of planning and travelling has evolved immensely. Tourists now have at their disposal a wide range of options on various platforms that facilitate access to the destination.

EXPERIENTIAL´24 - Experiential Tourism

This workshop includes several trends in experiential tourism research. Experiential Tourism engages visitors in authentic, memorable travel activities, revealed over time, that engage the senses, are inherently personal and make connections on a physical, emotional, spiritual, intellectual, or social level (Arsenault, 2004). It intends to identify and discuss several dimensions of experiential quality and investigate the relationships among experiential quality, experiential value (emotional and functional), trust, corporate reputation, experiential satisfaction, and behavioural intentions perceived, regarding diverse tourism experiences (Wu, Cheng, Ai, 2018).

Chairs: Bruno Sousa, CiTUR & ESHT-IPCA; Dália Liberato, CiTUR & ESHT- Polytechnic of Porto;  Elga Costa, CiTUR & ESHT- Polytechnic of Porto; Fernanda A. Ferreira, UNIAG & CiTUR & ESHT- Polytechnic of Porto; Pedro Liberato, CiTUR & ESHT- Polytechnic of Porto



In the last few years, Erasmus Action launched a new format of projects - the small scale partnership, where the applicant and the remaining partners have more freedom to choose the idea and create the workplan, as long as the main requisites are observed. The aim of the Action is to attract newcomers or less experienced partners and encourage them to get involved in European projects. However, even with these facilities, there are mistakes that prevent the proposal from reaching a good mark and thus, being funded. The objective of this workshop is to present the main mistakes made by the partnership and let the participants become aware of them, as well as of the solutions or corrections that they need to introduce in order to increase the opportunity of their proposals becoming funded. 

Workshop Chair: Anabela Mesquita (

Structure of the workshop:

1h30m. Practical work / hands-on.

Limit - maximum 20 persons.

Participants need to register in advance using the link:

SMSMTou´24 - Sustainable Marketing and Strategy Management for Tourism

Considering the (post-)pandemic context and considering the worldwide UNWTO 2030 Agenda for Sustainable Development and the Sustainable Development Goals, tourism is an increasingly competitive sector. Tourism is a sector strongly marked by heterogeneity in motivations and the diversity of tourist demand. Therefore, sustainable marketing and strategy management for tourism are crucial in competitive differentiation.

The main aim of the Special Issue is to bring best practices, trends, motivations, challenges, opportunities, recommendations, and case studies for professionals and academics into sustainable marketing and strategy management for tourism.

Moreover, the subject entirely relates to the journal scope, due to the fact the themes cover the major topics and concepts addressed in the journal Sustainability.

For this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:

  • Sustainable marketing in destination management

  • Strategic management in territories and place marketing

  • Sustainable development of segmentation and niche tourism

  • Designing sustainable and relational practices in tourism and hospitality

  • Sustainable innovation in hospitality marketing

  • Competitive differentiation and sustainability in tourism segments (e.g., food and wine tourism, religious tourism and pilgrimage, virtual tourism, ecotourism, cultural trends, health tourism, pet-friendly tourism, accessible tourism, events, visiting friends and relatives,  cross-border regions, and others)

  • Sustainable consumer behaviour in tourism and hospitality

  • Brand management, emotions, and attachment theory

  • Green marketing and corporate social responsibility

We look forward to receiving your contributions.

Guest Editors: Prof. Dr. Bruno Barbosa Sousa and Prof. Dr. Vasco Ribeiro Santos


Education challenges in an uncertain world

​Chairs: Amélia Silva (OSEAN, CEOS.PP, Polytechnic of Porto), Maria José Gonçalves, Silva (CEOS, Polytechnic of Porto)

Education is increasingly a collective challenge. Economic globalization, digital transformation, sustainable development goals and pandemic crisis have been the many drivers of education policies in developed countries. However, the uncertainty and complexity of this new reality presents enormous challenges for teachers, students, schools, and organizations.  This special track seeks submissions that attempt to address the following key issues (but not limited to) the following themes:

  • ICT use educational environments

  • Skills for the future

  • Impact of COVID-19 in education models

  • Interdisciplinarity approaches in education

  • Education for sustainability

  • Training in organization environment

  • Gamification


Scientific Committee:

Cristina Circa, Professor, University of Timisoara, Romania

Fábio Martins, University Centre of Planalto, Brazil

Małgorzata Cygańska University of Warmia and Mazury in Olsztyn, Poland

Manuel Pérez Cota, University of Vigo, Spain

Robert Kirsch, Southern Connecticut State University, USA

Rui Silva, University of Trás-os-Monte e Alto Douro, Portugal

Valeria Caggiano, University of Roma-3. Italy




Advancing Inclusive Tourism (Chair: Nuno Escudeiro, ISEP, Portugal)

Tourism is one important engine of economy worldwide accounting for significant shares of gross product and employment in many countries. The touristic sector faces several challenges such as the valorization of people, stimulating off-peak touristic offer, assuring accessibility and mobility conditions for all, expanding the tourism offer to cover all year and all territory and promoting entrepreneurship and innovation, to name a few. Tourism is now considered a social good of first necessity which is exerting pressure for inclusion in the sector.

All these challenges find in Inclusive Tourism a unique opportunity, a new market niche of high potential, that is geared by economic interests besides its social relevance. Inclusive tourism is an unexplored market niche that might compensate drop on the tourism growth rate, extend the touristic experience of a region, activate and valorize intangible cultural heritage, support the creation of new technological businesses covering smart specialization domains established by national strategies, promote the creation and promotion of clusters to develop goods and services for tourism industry, stimulate the digitalization of the touristic offer, foster the promotion of inclusive tourism as a distinctive factor.

Tourism is a sector of innovation and future with a unique potential to promote the socio-economic development of our societies. Advancing Inclusive Tourism opens doors to a significant share of the global worldwide tourism and places the promoters at a unique advantage in the international touristic environment.

This ICOTTS session is devoted to share and discuss all the aspects of Inclusive Tourism mentioned above and other related subjects.


Food and Wine Tourism / Gastronomia e Vinhos (Chairs: Adriano Costa, CiTUR Guarda/UDI/IPGuarda 

Cristina Barroco, CiTUR Guarda/CISED/IPViseu; Carlos Fernandes CETRAD/CiTUR/IPVC

, Portugal)

The thematic session seeks submissions that attempt to address the following key issues (but not limited to) the following themes:

  • Wine Tourism

  • Food and Wine Tourism and Rural Development

  • Food and Wine Tourism Destinations: Case Studies

  • The Future of Food and Wine Tourism – Post COVID 19

  • Gastronomic and Wine Routes

  • Impacts of Food and Wine Events

  • The Importance of Local Markets on Food and Wine Tourism

  • Food and Wine Tourism - The role of human resources in this type of tourism

  • Travelers Food and Wine Experiences

  • Mediterranean Diet

  • Atlantic Diet

  • Slow Food and Wine Movement


Key challenges facing tourism (Chairs: Paula Odete and Isabel Lopes, Portugal)

It is in the context of the importance of Tourism, being one of the indispensable and most important sectors in the conduct of a country's macroeconomic policies, that a set of initiatives should be discussed for the sector's development. In the present context that we are experiencing, it is imperative to reflect and debate challenges and potential solutions that may be adopted to reinforce the growth trajectory of Tourism, within a framework of sustainability and competitiveness in the regional, national and international panorama. Competitiveness, which is governed by the ability to attract the largest number of visitors, satisfy their needs, develop in a sustainable way without becoming out of balance with the lifestyle of the resident population.


Management & Accounting Systems (Chairs: ldónio Ferreira and Paulino Silva, Portugal)


Management and accounting systems perform a key role in business. These systems provide financial and non-financial information, which is embedded in dashboards and other reporting instruments to enable performance management. They also provide businesses with the information required to facilitate effective resource allocation and take a central position in measuring and evaluating business performance. Finally, they help organizations in meeting legal and regulatory obligations.

Research focusing on management and accounting systems enables not only an understanding of the issues and challenges faced by businesses, but also the consideration of strategies that may be deployed to address these. By investigating issues related to financial reporting, budgeting, decision-making, and performance evaluation, researchers produce evidence and develop knowledge that supports the development of practices geared at overcoming challenges and enhancing business processes and operations.


There are several areas of research focused in management and accounting systems that may be examined. Researchers may endeavour to identify new and enhanced management and accounting systems, methodologies, and practices used by businesses to increase both efficiency and effectiveness. This may consider the accelerated pace of technological transformation that such systems are currently experiencing, ensuring it remains abreast of technological developments and of their ramifications effects on financial management. The regulatory environment governing management and accounting systems and practices is also in a state of evolution; research can help businesses keep up with regulatory changes. Management and accounting systems research can fuel innovation and provide businesses with a competitive advantage. By remaining on the cutting edge of knowledge, organizations are able to identify opportunities to differentiate themselves and develop distinctive approaches to financial management.


The special session Management and Accounting Systems of ICOTSS 23 aims to inspire, in a scientific environment, the reflection and presentation of research work in this area.


Scientific Committee:

Amélia Silva

Rui Robalo

Verónica Ribeiro


COMMUNICATING CITIES (Chairs: Adriana José de Oliveira, Sandra Tuna, Elsa Simões, Portugal)


Throughout the world, tourism has assumed a leading role in the development of different sectors of society both globally and locally. This scenario has forced countries, in general, and cities, in particular, to (re)think the way they communicate. The communication about the city as a tourist destination must express its reality, so as not to defraud the expectations of those who visit it. Communication is now used in a conscious, professional way; in other words, as a tool for promoting the city, both among residents and among tourists, who come from all over the world to get to know a country or a city in particular. Moreover, there has never been such a varied and technologically advanced range of media, tools and information outlets which can make communication truly effective. On the other hand, there have never been so many threats and challenges posed by (mis)information overload, security hazards, and environmental requirements. Thus, a discussion on this issue and related topics has never been so necessary.


We welcome proposals on these issues. Possible topics can include (but are by no means limited to):


  • City Branding

  • Communicating cities through advertising

  • The role of word of mouth and influencers in tourist destinations

  • The use of technologies in the communication of cities

  • Verbal and non-verbal communication in the communication of cities

  • Communication and Sustainability

  • Urban communication and architecture

  • Communicating cities in the digital era

  • Communicating cities and media

  • Communicating cities and tourism

Contacts for further information:


Adriana Oliveira,

Sandra Tuna,

Elsa Simões,

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