WORKSHOPS

 

II WCOMTOTEC21 – 2nd Workshop in Communication, Tourism and Technology

Tourism is probably one of the activities that have been most influenced by Information and Communication Technologies. Advances in this area have generated significant changes not only in promotion and dissemination but also in planning and marketing processes. When we refer to tourism activities, we are talking about experiences, therefore, the use of ICT ceases to be informative and extends to the experiential field through digital resources - videos, virtual reality, games, 360º photographs and virtual tours, among others - mobile and geolocation applications that advise the traveler and allow them to have a first approach to the destination or the tourist product, generating a previous experience that motivates and influences the selection and decision process.

DTTAM´21 - Digital Tranformation in Tourism Activities Management

 

The World Tourism Organization characterizes the tourist destination as the fundamental unit where the complex tourist activity takes place.

In the information society, technologies play an important role in bringing tourists to tourist destinations. The way of planning and travelling has evolved immensely. Tourists now have at their disposal a wide range of options on various platforms that facilitate access to the destination.

EXPERIENTIAL´21 - Experiential Tourism

This workshop includes several trends in experiential tourism research. Experiential Tourism engages visitors in authentic, memorable travel activities, revealed over time, that engage the senses, are inherently personal and make connections on a physical, emotional, spiritual, intellectual, or social level (Arsenault, 2004). It intends to identify and discuss several dimensions of experiential quality and investigate the relationships among experiential quality, experiential value (emotional and functional), trust, corporate reputation, experiential satisfaction, and behavioural intentions perceived, regarding diverse tourism experiences (Wu, Cheng, Ai, 2018).

TRACKS

Key challenges facing tourism (Chairs: Paula Odete and Isabel Lopes, Portugal)

It is in the context of the importance of Tourism, being one of the indispensable and most important sectors in the conduct of a country's macroeconomic policies, that a set of initiatives should be discussed for the sector's development. In the present context that we are experiencing, it is imperative to reflect and debate challenges and potential solutions that may be adopted to reinforce the growth trajectory of Tourism, within a framework of sustainability and competitiveness in the regional, national and international panorama. Competitiveness, which is governed by the ability to attract the largest number of visitors, satisfy their needs, develop in a sustainable way without becoming out of balance with the lifestyle of the resident population.

Data treatment in tourism (Chair: Carlos Enrique Montenegro Marín, Colombia)

This Track calls to send their work to professionals, academics and researchers in the field of Data treatment in tourism. Currently technology is a fundamental input in many areas of knowledge, tourism and communication are no stranger to it, so they have had to adapt to the new challenges that technologies have generated, currently the amount of information that It is generated is incredibly large, tourism and communications contribute greatly to this generation of data and it is necessary to create and propose new mechanisms that allow the analysis, visualization, treatment or management of data in order to get more out of the information and generate new mechanisms that make better use of the big volume of data currently generated.

Participants may submit papers on the following topics.

  • Data analysis in tourism or Communication

  • Data visualization in tourism or Communication

  • Data treatment in tourism or Communication

  • Artificial Intelligence Applied in tourism

  • Data management in tourism or Communication

  • Virtual and Augmented Reality in tourism

  • Business Intelligence in tourism

  • Data Mining and Big Data in tourism

  • Machine Learning Applied to tourism

  • Gamification Technologies to tourism

  • Other topics converging with the theme of the Track