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SMSMTou´23 - Sustainable Marketing and Strategy Management for Tourism

Considering the (post-)pandemic context and considering the worldwide UNWTO 2030 Agenda for Sustainable Development and the Sustainable Development Goals, tourism is an increasingly competitive sector. Tourism is a sector strongly marked by heterogeneity in motivations and the diversity of tourist demand. Therefore, sustainable marketing and strategy management for tourism are crucial in competitive differentiation.

The main aim of the Special Issue is to bring best practices, trends, motivations, challenges, opportunities, recommendations, and case studies for professionals and academics into sustainable marketing and strategy management for tourism.

Moreover, the subject entirely relates to the journal scope, due to the fact the themes cover the major topics and concepts addressed in the journal Sustainability.

For this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:

  • Sustainable marketing in destination management

  • Strategic management in territories and place marketing

  • Sustainable development of segmentation and niche tourism

  • Designing sustainable and relational practices in tourism and hospitality

  • Sustainable innovation in hospitality marketing

  • Competitive differentiation and sustainability in tourism segments (e.g., food and wine tourism, religious tourism and pilgrimage, virtual tourism, ecotourism, cultural trends, health tourism, pet-friendly tourism, accessible tourism, events, visiting friends and relatives,  cross-border regions, and others)

  • Sustainable consumer behaviour in tourism and hospitality

  • Brand management, emotions, and attachment theory

  • Green marketing and corporate social responsibility

We look forward to receiving your contributions.

Guest Editors: Prof. Dr. Bruno Barbosa Sousa and Prof. Dr. Vasco Ribeiro Santos

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